In this 4-hour project, students explore their personal value proposition and what makes them an “expert” to hire upon graduation. This project helps students of any level and discipline develop their personal "T-shape" elevator pitch by communicating and reflecting on a specific unique expertise to help them define their individuality in a less than one minute elevator video elevator pitch.
Adobe Premiere promotes digital media skills and empowers students to create audio and video assets that make them stand out in a professional hiring process as well as on professional social media sites. This strategy can be adapted for use with other Adobe products, such as Premiere Rush as well.
This project was created by Stephen W. Marshall, Ph.D., an Adobe Master Teacher and award-winning professor, media content creator/ (digital) marketer and higher education administrator at East Tennessee State University.
Education Level: Higher Education
Subjects: Business and Marketing - Humanities
Tools: Adobe Premiere Pro - Adobe Premiere Rush